A Functional Analysis of Political Television Advertisements by William L. Benoit

By William L. Benoit

A practical research of Political tv ads examines conception and learn on election ads. William Benoit employs the sensible conception of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the themes of coverage and personality for those teams of political advertisements. the next chapters are dedicated to reporting related info on presidential basic ads, presidential 3rd occasion spots, different theories together with factor possession thought and useful Federalism conception, in addition to nonpresidential and non-U.S. election advertisements. Benoit considers the knowledge, discusses the advance of political advertisements over the years, and eventually, provides parts for extra learn. This publication is a uniquely accomplished exam of the worth and use of tv spots in political election rhetoric.

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